XBRL Proof

XBRL File

 
Document - Document and Entity Information
Document - Document and Entity Information (USD $) 3 Months Ended  
( custom:DocumentAndEntityInformationAbstract [Extension] )    
  Sep. 30, 2016 Nov. 14, 2016
     
     
     
Entity Registrant Name Rocky Mountain High Brands, Inc.  
( dei:EntityRegistrantName )    
Entity Central Index Key 0001670869  
( dei:EntityCentralIndexKey )    
Document Type 10-Q  
( dei:DocumentType )    
Document Period End Date 2016-09-30  
( dei:DocumentPeriodEndDate )    
Amendment Flag false  
( dei:AmendmentFlag )    
Current Fiscal Year End Date --06-30  
( dei:CurrentFiscalYearEndDate )    
Is Entity a Well-known Seasoned Issuer? No  
( dei:EntityWellKnownSeasonedIssuer )    
Is Entity a Voluntary Filer? No  
( dei:EntityVoluntaryFilers )    
Is Entity's Reporting Status Current? No  
( dei:EntityCurrentReportingStatus )    
Entity Filer Category Smaller Reporting Company  
( dei:EntityFilerCategory )    
Entity Public Float    
( dei:EntityPublicFloat )    
Entity Common Stock, Shares Outstanding   644,137,376
( dei:EntityCommonStockSharesOutstanding )    
Document Fiscal Period Focus Q1  
( dei:DocumentFiscalPeriodFocus )    
Document Fiscal Year Focus 2016  
( dei:DocumentFiscalYearFocus )    
(End Document - Document and Entity Information)
 
Statement - Balance Sheets
Statement - Balance Sheets (USD $)    
( us-gaap:StatementOfFinancialPositionAbstract )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
CURRENT ASSETS    
( us-gaap:AssetsCurrentAbstract )    
    Cash 102,255
    ( us-gaap:Cash )    
    Accounts Receivable, net of allowance of $60,163 and $60,163 264,880 20,377
    ( us-gaap:AccountsReceivableNet )    
    Inventory 259,630 290,368
    ( us-gaap:InventoryNet )    
    Prepaid Expenses and Other Current Assets 1,632,011 1,716,551
    ( us-gaap:PrepaidExpenseCurrentAndNoncurrent )    
    TOTAL CURRENT ASSETS 2,156,521 2,129,551
    ( us-gaap:AssetsCurrent )    
    Property and Equipment, net 82,184 92,208
    ( us-gaap:PropertyPlantAndEquipmentNet )    
    Investment in Rocky Mountain High Water Company 49,911 10,137
    ( custom:InvestmentInRockyMountainHighWaterCompany [Extension] )    
    Other Assets 41,523 23,093
    ( us-gaap:OtherAssets )    
TOTAL ASSETS 2,330,139 2,254,989
( us-gaap:AssetsNoncurrent )    
LIABILITIES AND SHAREHOLDERS' DEFICIT    
====>>>ELEMENT REQUIRED    
CURRENT LIABILITIES    
( us-gaap:LiabilitiesCurrentAbstract )    
    Accounts Payable and Accrued Liabilities 643,348 337,866
    ( us-gaap:AccountsPayableAndAccruedLiabilitiesCurrentAndNoncurrent )    
    Related Party Convertible Notes Payable, net of debt discount 103,352 20,730
    ( us-gaap:NotesPayableRelatedPartiesCurrentAndNoncurrent )    
    Convertible Notes Payable, net of debt discount 677,923 597,500
    ( us-gaap:ConvertibleNotesPayableCurrent )    
    Note Payable-Other 35,960
    ( us-gaap:NotesPayableRelatedPartiesNoncurrent )    
    Accrued Interest 180,514 58,399
    ( us-gaap:AccruedLiabilitiesCurrent )    
    Deferred Revenue 500,000 500,000
    ( us-gaap:DeferredRevenue )    
    Derivative Liability 1,928,949 2,217,744
    ( us-gaap:DerivativeLiabilities )    
    TOTAL CURRENT LIABILITIES 4,070,046 3,732,239
    ( us-gaap:LiabilitiesCurrent )    
SHAREHOLDERS' DEFICIT    
====>>>ELEMENT REQUIRED    
    Preferred Stock - Series A - Par Value of $.001 1,000,000 shares authorized; 1,000,000 shares issued and outstanding as of September 30, 2016 and June 30, 2016 1,000 1,000
    ( us-gaap:PreferredStockValue )    
    Preferred Stock - Series B - Par Value of $.001 9,000,000 shares authorized; no shares issued and outstanding    
    ( custom:PreferredStockSeriesBParValueOf0019000000SharesAuthorizedAsOfDecember312015June302015And20140SharesOutstandingAsOfDecember312015June302015And2014 [Extension] )    
    Preferred Stock - Series C - Par Value of $.001 2,000,000 shares authorized; 1,107,607 shares outstanding as of as of September 30, 2016 and June 30, 2016 1,107 1,107
    ( custom:PreferredStockSeriesCParValueOf0012000000SharesAuthorizedAsOfDecember3120151107607AndZeroSharesIssuedAndOutstandingAsOfDecember312015AndJune302015Respectively [Extension] )    
    Preferred Stock - Series D - Par Value of $.001 2,000,000 shares authorized; no shares issued and outstanding    
    ( us-gaap:SeriesDPreferredStockMember )    
    Common Stock - Par Value of $.001 800,000,000 shares authorized; 623,097,784 shares issued and outstanding as of September 30, 2016; 537,989,764 shares issued and outstanding as of June 30, 2016 623,098 537,990
    ( us-gaap:CommonStockValue )    
    Additional Paid In Capital 15,243,547 14,861,035
    ( us-gaap:AdditionalPaidInCapital )    
    Accumulated Deficit (17,608,659) (16,878,382)
    ( us-gaap:RetainedEarningsAccumulatedDeficit )    
TOTAL SHAREHOLDERS' DEFICIT (1,739,907) (1,477,250)
( us-gaap:StockholdersEquity )    
TOTAL LIABILITIES AND SHAREHOLDERS' DEFICIT 2,330,139 2,254,989
( us-gaap:LiabilitiesAndStockholdersEquity )    
(End Statement - Balance Sheets)
 
Statement - Balance Sheets (Parenthetical)
Statement - Balance Sheets (Parenthetical) (USD $)    
( us-gaap:StockTransactionsParentheticalDisclosuresAbstract )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Preferred Stock Series A Par value 0.001 0.001
( us-gaap:PreferredStockParOrStatedValuePerShare )    
Preferred Stock Series A shares authorized 1,000,000 1,000,000
( us-gaap:PreferredStockSharesAuthorized )    
Preferred Stock Series A, shares issued 1,000,000 1,000,000
( us-gaap:PreferredStockSharesIssued )    
Preferred Stock Series A, shares outstanding 1,000,000 1,000,000
( us-gaap:PreferredStockSharesOutstanding )    
Preferred Stock Series B Par value 0.001 0.001
( custom:PreferredStockSeriesBParValue2 [Extension] )    
Preferred Stock Series B shares authorized 9,000,000 9,000,000
( custom:PreferredStockSeriesBSharesAuthorized [Extension] )    
Preferred Stock Series B shares outstanding   0
( custom:PreferredStockSeriesBSharesOutstanding [Extension] )    
Preferred Stock Series C Par value 0.001 0.001
( custom:PreferredStockSeriesCParValue [Extension] )    
Preferred Stock Series C shares authorized 2,000,000 2,000,000
( custom:PreferredStockSeriesCSharesAuthorized [Extension] )    
Preferred Stock Series C shares issued 1,107,607 1,107,607
( custom:PreferredStockSeriesCSharesIssued [Extension] )    
Preferred Stock Series C shares outstanding 1,107,607 1,107,607
( custom:PreferredStockSeriesCSharesOutstanding [Extension] )    
Preferred Stock Series D shares authorized 2,000,000 2,000,000
( custom:PreferredStockSeriesDSharesAuthorized [Extension] )    
Preferred Stock Series D Par value 0.001 0.001
( custom:PreferredStockSeiresDParValye [Extension] )    
Preferred Stock Series D shares outstanding 0 0
( custom:PreferredStockSeriesDSharesOutstanding [Extension] )    
Common Stock, par value 0.001 0.001
( us-gaap:CommonStockParOrStatedValuePerShare )    
Common Stock, shares authorized 800,000,000 800,000,000
( us-gaap:CommonStockSharesAuthorized )    
Common Stock, shares issued 623,097,784 537,989,764
( us-gaap:CommonStockSharesIssued )    
Common Stock, shares outstanding 623,097,784 537,989,764
( us-gaap:CommonStockSharesOutstanding )    
Accounts Receivable, Net Allowance 60,163 60,163
( us-gaap:AccountsAndNotesReceivableNet )    
(End Statement - Balance Sheets (Parenthetical))
 
Statement - Statements of Operations
Statement - Statements of Operations (USD $) 3 Months Ended
( us-gaap:IncomeStatementAbstract )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Sales 295,587 269,083
( us-gaap:SalesRevenueNet )    
Cost of Sales 90,020 138,248
( us-gaap:CostOfGoodsSold )    
Gross Profit 205,567 130,835
( us-gaap:GrossProfit )    
Operating Expenses    
( us-gaap:OperatingExpensesAbstract )    
General and Administrative 864,549 357,590
( us-gaap:GeneralAndAdministrativeExpense )    
Advertising and Marketing 317,540 197,821
( us-gaap:MarketingAndAdvertisingExpense )    
Total Operating Expenses 1,182,289 555,411
( us-gaap:OperatingExpenses )    
Loss from Operations (976,522) (424,576)
( us-gaap:OperatingIncomeLoss )    
Other (Income)/Expenses:    
( us-gaap:OtherIncomeAndExpensesAbstract )    
    Interest Expense 234,519 46,377
    ( us-gaap:InterestExpense )    
Gain on change in fair value of derivative liability (480,764) (6,762,825)
    ( us-gaap:GainLossOnSaleOfDerivatives )    
Total Other (Income) Expenses: (246,245) (6,716,448)
    ( us-gaap:NonoperatingIncomeExpense )    
Income (Loss) Before Income Tax Provision (730,277) 6,291,872
( us-gaap:IncomeTaxExpenseBenefit )    
Income Tax Provision
( us-gaap:DiscontinuedOperationProvisionForLossGainOnDisposalBeforeIncomeTax )    
Net Income (Loss) (730,277) 6,291,872
( us-gaap:NetInvestmentIncome )    
Net Income Loss per Common Share - Basic and Diluted 0.00 0.02
( us-gaap:EarningsPerShareBasicAndDiluted )    
Weighted Average Shares Outstanding 594,531,676 408,110,502
( us-gaap:WeightedAverageNumberOfShareOutstandingBasicAndDiluted )    
(End Statement - Statements of Operations)
 
Statement - Statements of Cash Flows
Statement - Statements of Cash Flows (USD $) 3 Months Ended
( us-gaap:StatementOfCashFlowsAbstract )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Operating Activites:    
( us-gaap:OperatingCostsAndExpenses )    
Net Income (Loss) (730,277) 6,291,871
( us-gaap:ProfitLoss )    
Adjustments to reconcile net loss to net cash used in operating activities:    
====>>>ELEMENT REQUIRED    
Stock-based compensation 49,704
( us-gaap:DividendsSharebasedCompensationStock )    
Warrants issued for services rendered 191,969  
( us-gaap:ExtendedProductWarrantyAccrualWarrantiesIssued )    
Non-cash interest expense 233,826 3,081
( us-gaap:NoninterestExpense )    
Gain on change in fair value of derivative liability (480,764) (6,762,825)
( us-gaap:IncreaseDecreaseInDerivativeLiabilities )    
Depreciation expense    
( us-gaap:Depreciation )    
Changes in operating assets and liabilities:    
( us-gaap:IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract )    
    Accounts Receivable (244,503) 70,086
    ( us-gaap:IncreaseDecreaseInAccountsReceivable )    
    Inventory 30,738 (347,840)
    ( us-gaap:IncreaseDecreaseInInventories )    
    Prepaid expenses 84,540 29,209
    ( us-gaap:IncreaseDecreaseInPrepaidExpense )    
    Other assets 18,430 9,882
    ( us-gaap:OtherAssetImpairmentCharges )    
    Accounts Payable 305,482 45,334
    ( us-gaap:IncreaseDecreaseInAccountsPayable )    
    Deferred Revenue 470,048
    ( us-gaap:IncreaseDecreaseInDeferredRevenue )    
    NET CASH USED IN OPERATING ACTIVITIES (566,056) (191,154)
    ( us-gaap:NetCashProvidedByUsedInContinuingOperations )    
Investing Activites:    
( us-gaap:NetCashProvidedByUsedInInvestingActivitiesAbstract )    
    Investment in Rocky Mountain High Water Company 39,774
    ( us-gaap:PaymentsToAcquireIntangibleAssets )    
    Acquisition of property and equipment 36,635 30,719
    ( us-gaap:PaymentsToAcquireMachineryAndEquipment )    
    Disposal of property and equipment 35,000
    ( us-gaap:GainLossOnDispositionOfAssets )    
    NET CASH USED IN INVESTING ACTIVITIES (41,409) (30,719)
    ( us-gaap:NetCashProvidedByUsedInInvestingActivities )    
Financing Activities:    
( us-gaap:NetCashProvidedByUsedInFinancingActivitiesAbstract )    
    Proceeds from issuance of convertible notes 220,000
    ( us-gaap:ProceedsFromIssuanceOfConvertiblePreferredStock )    
    Repayment of convertible notes 160,000
    ( us-gaap:RepaymentsOfNotesPayable )    
    Proceeds from issuance of related party convertible notes 35,000 20,000
    ( us-gaap:ProceedsFromRelatedPartyDebt )    
    Repayment of related party notes   11,000
    ( us-gaap:RepaymentsOfRelatedPartyDebt )    
    Proceeds from issuance of note payable Other 35,960
    ( custom:ProceedsFromIssuanceOfNotePayable [Extension] )    
    Proceeds from issuance of common stock 214,250 318,750
    ( us-gaap:ProceedsFromIssuanceOfCommonStock )    
    NET CASH PROVIDED BY FINANCING ACTIVITIES 505,210 167,750
    ( us-gaap:NetCashProvidedByUsedInFinancingActivities )    
INCREASE IN CASH (102,255) (54,123)
( us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease )    
CASH - BEGINNING OF PERIOD 102,255 95,726
( us-gaap:IncreaseDecreaseInCollateralHeldUnderSecuritiesLending )    
CASH - END OF PERIOD 41,603
( us-gaap:IncreaseDecreaseInDeposits )    
Supplemental disclosure of non-cash financing and investing activities:    
( us-gaap:CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract )    
    Common stock issued for conversion of debt 41,800 11,000
    ( custom:CommonStockIssuedForConversionOfDebt [Extension] )    
    Common stock issued for acquisition 2,000
    ( custom:CommonStockIssuedForAcquisition [Extension] )    
    Beneficial conversion feature recognized as debt discount 128,500 53,014
    ( us-gaap:AmortizationOfDebtDiscountPremium )    
(End Statement - Statements of Cash Flows)
 
Disclosure - General
Disclosure - General (USD $) 3 Months Ended
( custom:AccountingPoliciesAbstract1 [Extension] )  
  Sep. 30, 2016
   
   
   
Business

NOTE 1 – General

 

Rocky Mountain High Brands, Inc. (“RMHB” or the “Company”) was incorporated under the laws of the State of Nevada. On July 17, 2014, the Company changed its name from Republic of Texas Brands Incorporated to Totally Hemp Crazy, Inc. and on October 23, 2015, the Company changed its name to Rocky Mountain High Brands, Inc.

 

On June 30, 2016 the Company entered into a business alliance with Poafpybitty Family, LLC and formed Rocky Mountain High Water Company LLC (“RMHW”). The Company has a non-controlling interest in RMHW and accounts for its investment in RMHW on the equity method. In connection with this business alliance, the Company formed Eagle Spirit Land & Water Company (“ESLW”) effective June 30, 2016. ESLW is a wholly-owned consolidated subsidiary of the Company.

 

RMHB has developed and is currently selling in the marketplace a lineup of five hemp-infused beverages, hemp-infused 2oz. energy shots, and hemp-infused relaxation brownies through its nationwide distributor network and online.  Effective June 30, 2016, the Company entered into a business alliance with Poafpybitty Family, LLC to launch Eagle Spirit Spring Water, a line of purified, high-alkaline spring water sourced from Native American tribal land in Oklahoma. The Company also plans to launch a hemp-infused Energy Bar, Protein Bar and Chia Crisp Bar.

( us-gaap:BusinessDescriptionAndBasisOfPresentationTextBlock )  
(End Disclosure - General)
 
Disclosure - Summary of Significant Accounting Policies
Disclosure - Summary of Significant Accounting Policies (USD $) 3 Months Ended
( custom:BasisOfPresentationAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Basis of Presentation

NOTE 2 – Summary of Significant Accounting Policies

 

Basis of Presentation

 

The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial statements and with the instructions to Form 10-Q and Article 10 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Accordingly, they do not contain all information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. In the opinion of the Company’s management, the accompanying unaudited consolidated financial statements contain all the adjustments necessary (consisting only of normal recurring accruals) to present the financial position of the Company as of September 30, 2016 and the results of operations and cash flows for the periods presented. The results of operations for the three months ended September 30, 2016 are not necessarily indicative of the operating results for the full fiscal year or any future period. These unaudited consolidated financial statements should be read in conjunction with the financial statements and related notes thereto included in the Company’s form 10-K for the year ended June 30, 2016 filed with the SEC on October 4, 2016.

 

Use of Estimates

 

The preparation of the financial statements in conformity with Generally Accepted Accounting Principles (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates. Certain of the Company’s estimates could be affected by external conditions, including those unique to its industry, and general economic conditions. It is possible that these external factors could have an effect on the Company’s estimates that could cause actual results to differ from its estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and record adjustments when necessary.

 

Investments in non-consolidated subsidiaries

 

Investments in non-consolidated entities are accounted for using the equity method or cost basis depending upon the level of ownership and/or the Company's ability to exercise significant influence over the operating and financial policies of the investee. When the equity method is used, investments are recorded at original cost and adjusted periodically to recognize the Company's proportionate share of the investees' net income or losses after the date of investment. When net losses from an investment accounted for under the equity method exceed its carrying amount, the investment balance is reduced to zero and additional losses are not provided for. The Company resumes accounting for the investment under the equity method if the entity subsequently reports net income and the Company's share of that net income exceeds the share of net losses not recognized during the period the equity method was suspended. Investments are written down only when there is clear evidence that a decline in value that is other than temporary has occurred.

 

Cash

 

The Company considers all short-term highly liquid investments with an original maturity at the date of purchase of three months or less to be cash equivalents.

  

 

Revenue Recognition

 

The Company follows the guidance of the Accounting Standards Codification (“ASC”) Topic 605, “Revenue Recognition.” It records revenue when persuasive evidence of an arrangement exists, product delivery has occurred, the selling price to the customer is fixed or determinable and collectability of the revenue is reasonably assured. The Company has not experienced any significant returns from customers and accordingly, in management’s opinion, no reserve for returns has been provided. Payments received prior to shipment of goods are recorded as deferred revenue.

 

Accounts Receivable and Allowance for Doubtful Accounts Receivable

 

The Company has a policy of reserving for uncollectible accounts based on the best estimate of the amount of probable credit losses in our existing accounts receivable. We extend credit to customers based on an evaluation of their financial condition and other factors. The Company generally does not require collateral or other security to support accounts receivable and perform ongoing credit evaluations of customers and maintain an allowance for potential bad debts if required.

 

It is determined whether an allowance for doubtful accounts is required by evaluating specific accounts where information indicates the customers may have an inability to meet financial obligations. In these cases, we use assumptions and judgment, based on the best available facts and circumstances, to record a specific allowance for those customers against amounts due to reduce the receivable to the amount expected to be collected. These specific allowances are re-evaluated and adjusted as additional information is received. The amounts calculated are analyzed to determine the total amount of the allowance. The Company may also record a general allowance as necessary.

 

Direct write-offs are taken in the period when we have exhausted our efforts to collect overdue and unpaid receivables or otherwise evaluate other circumstances that indicate the collectability of receivables.

 

As of September 30, 2016 and June 30, 2016, the Company recorded an allowance for doubtful accounts of $60,163 and $60,163, respectively.

 

Inventory

 

Inventory, which consists of the Company’s raw materials, packaging, and finished products held for resale, are stated at the lower of cost, determined using the first-in, first-out, and net realizable value. Net realizable value is the estimated selling price, in the ordinary course of business, less estimated costs to dispose of the product.

 

If the Company identifies excess, obsolete or unsalable items, its inventory is written down to the net realizable value in the period in which the impairment is first identified. Shipping and handling costs incurred for inventory purchases and product shipments are recorded in cost of sales in the Company’s statements of operations.

 

Fair Value Measurements

 

The Company adopted the provisions of ASC Topic 820, “Fair Value Measurements and Disclosures,” which defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements.

 

The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments. The carrying amounts of our short and long term credit obligations approximate fair value because the effective yields on these obligations, which include contractual interest rates taken together with other features such as concurrent issuances of warrants and/or embedded conversion options, are comparable to rates of returns for instruments of similar credit risk.

 

 

ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 describes three levels of inputs that may be used to measure fair value:

 

  • Level 1 — quoted prices in active markets for identical assets or liabilities.
  • Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable.
  • Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions).

The derivative liability in connection with the conversion feature of the convertible debt, classified as a Level 3 liability, is the only financial liability measure at fair value on a recurring basis.

 

The change in the Level 3 financial instrument is as follows:

 

Balance, June 30, 2016 $2,217,744
Issued during the three months ended September 30, 2016 $191,969
Change in fair value recognized in operations ($480,764)
Balance, September 30, 2016 $1,928,949

 

 

The estimated fair value of the derivative instruments were valued using the Black-Scholes option pricing model, using the following assumptions as of September 30, 2016:

 

Estimated Dividends None
Expected Volatility 2.0%
Risk Free Interest Rate .59%
Expected Term .1 to 1.0 years

 

Property and Equipment

 

Property and equipment is stated at cost less accumulated depreciation. Depreciation is provided for on a straight-line basis over the useful lives of the assets. Expenditures for additions and improvements are capitalized; repairs and maintenance are expensed as incurred.

 

Impairment of Long-Lived Assets

 

The Company evaluates intangible assets for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable. The Company assesses the recoverability of the assets based on the undiscounted future cash flow and recognizes an impairment loss when the estimated undiscounted future cash flow expected to result from the use of the asset plus the net proceeds expected from disposition of the asset, if any, are less than the carrying value of the asset. When the Company identifies an impairment, it reduces the carrying amount of the asset to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values.  No impairment charges were recorded during the three months ended September 30, 2016 and 2015.

 

 

Share-based Payments

 

Share-based payments to employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values, in accordance with FASB ASC Topic 718. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period). The Company had no common stock options or common stock equivalents granted or outstanding for all periods presented.

 

The Company issued restricted stock to consultants and employees for various services. Cost for these transactions are measured at the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. The value of the common stock is to be measured at the earlier of (i) the date at which a firm commitment for performance by the counterparty to earn the equity instruments is reached or (ii) the date at which the counterparty's performance is complete.

 

Convertible Instruments

 

The Company evaluates and accounts for conversion options embedded in convertible instruments in accordance with ASC 815 “Derivatives and Hedging Activities.” Applicable GAAP requires companies to bifurcate conversion options from their host instruments and account for them as freestanding derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under other GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

 

Preferred Stock

 

We apply the guidance enumerated in ASC 480 “Distinguishing Liabilities from Equity” when determining the classification and measurement of preferred stock. Preferred shares subject to mandatory redemption (if any) are classified as liability instruments and are measured at fair value. We classify conditionally redeemable preferred shares (if any), which includes preferred shares that feature redemption rights that are either within the control of the holder or subject to redemption upon the occurrence of uncertain events not solely within our control, as temporary equity. At all other times, we classified our preferred shares in stockholders’ equity. Our preferred shares do not feature any redemption rights within the holders’ control or conditional redemption features not within our control. Accordingly all issuances of preferred stock are presented as a component of consolidated shareholders’ deficit.

 

Advertising

 

Advertising and marketing expenses are charged to operations as incurred.

 

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes in accordance with ASC Topic 740, “Income Taxes.” Under this method, income tax expense is recognized for the amount of: (i) taxes payable or refundable for the current year and (ii) deferred tax consequences of temporary differences resulting from matters that have been recognized in an entity’s financial statements or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the results of operations in the period that includes the enactment date. A valuation allowance is provided to reduce the deferred tax assets reported if based on the weight of the available positive and negative evidence, it is more likely than not some portion or all of the deferred tax assets will not be realized.

 

ASC Topic 740.10.30 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements and prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC Topic 740.10.40 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company has no material uncertain tax positions.

( us-gaap:BasisOfAccounting )  
(End Disclosure - Summary of Significant Accounting Policies)
 
Disclosure - Going Concern
Disclosure - Going Concern (USD $) 3 Months Ended
( custom:GeneralAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
General

NOTE 3 – Going Concern

 

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has a shareholders’ deficit of $1,739,907 and an accumulated deficit of $17,608,659 as of September 30, 2016, and has generated operating losses since inception. These factors, among others, raise substantial doubt about the ability of the Company to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue raising capital from third parties.

 

On September 9, 2016, the Company, its controlling shareholder, and an outside investor group executed a letter of intent granting the investor group the option to purchase 100% of the Company’s Series A Preferred Stock, which represents a controlling interest in the Company. The agreement between the parties requires that the investors provide the Company sufficient capital to move forward with its expansion plans. The acquisition is expected to close on or before December 31, 2016.

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(End Disclosure - Going Concern)
 
Disclosure - Inventory
Disclosure - Inventory (USD $) 3 Months Ended
( InventoryDisclosureAbstract )  
  Sep. 30, 2016
   
   
   
Inventory

NOTE 4 – Inventory

 

As of September 30, 2016 and June 30, 2016, inventory consisted of the following:

 

  September 30, 2016 June 30, 2016
Finished inventory  $204,125  $290,368
Raw materials and packaging 55,505 -
Total  $259,630  $290,368

 

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(End Disclosure - Inventory)
 
Disclosure - Prepaid Expenses and Other Current Assets
Disclosure - Prepaid Expenses and Other Current Assets (USD $) 3 Months Ended
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  Sep. 30, 2016
   
   
   
Going Concern

NOTE 5 – Prepaid Expenses and Other Current Assets

 

As of September 30, 2016 and June 30, 2016, prepaid expenses and other current assets were as follows:

 

  September 30, 2016 June 30, 2016
Prepaid officers compensation  $1,301,778  $1,334,261
Prepaid directors compensation  294,414 323,855
Prepaid marketing expenses  30,250 33,000
Other prepaid expenses and current assets 5,569 25,435
Total  $1,632,011  $1,716,551
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(End Disclosure - Prepaid Expenses and Other Current Assets)
 
Disclosure - Property and Equipment
Disclosure - Property and Equipment (USD $) 3 Months Ended
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  Sep. 30, 2016
   
   
   
Property, Plant and Equipment

NOTE 6 – Property and Equipment

 

As of September 30, 2016 and June 30, 2016, property and equipment were as follows:

 

  September 30, 2016 June 30, 2016
Vehicles  $69,068  $112,817
Furniture and equipment  36,977 343
Personal computers 1,170 1,170
Less:  accumulated depreciation 25,031 22,122
Total  $82,184  $92,208
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(End Disclosure - Property and Equipment)
 
Disclosure - Investments
Disclosure - Investments (USD $) 3 Months Ended
( us-gaap:ScheduleOfInvestmentsAbstract )  
  Sep. 30, 2016
   
   
   
Investments

NOTE 7 – Investments

 

Dollar Shots Club

 

On September 18, 2015, the Company, through a series of transactions acquired 5,000,000 shares of Dollar Shots Club, Inc. (“DSC”) in exchange for 2,000,000 shares of common stock. The shares of DSC are being carried on the accompanying balance sheet based on the shares of stock given in exchange for the investment. The Company is accounting for the investment on the cost basis of accounting being that the shares represent approximately 5% of the total outstanding shares of DSC and the Company does not have any significant influence in DSC. The investment in DSC was fully impaired as of June 30, 2016.

 

Alliance with Poafpybitty Family

In July 2016, the Company entered into a business alliance with Poafpybitty Family, LLC to launch Eagle Spirit Spring Water, a line of purified, high-alkaline spring water sourced from Native American tribal land in Oklahoma. The agreement calls for the Company to pay a royalty on each gallon of water collected at the spring. Production of filtered spring water filled bottles commenced in August 2016 and sales began in October 2016.

In consideration for the 20-year water and surface rights, and a related 10-year renewal option, the Company paid Poafpybitty Family, LLC cash payments of $22,500 and issued a warrant for 500,000 shares of the Company’s common stock exercisable at $.03 per share over a three-year period beginning July 27, 2016.

 

The agreement grants the Company an exclusive right to develop land adjacent to the spring for commercial purposes as agreed to by both parties. Additionally, the Company has agreed to grow hemp for experimental or commercial purposes on the land within three years.

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(End Disclosure - Investments)
 
Disclosure - Convertible Notes Payable
Disclosure - Convertible Notes Payable (USD $) 3 Months Ended
( custom:DebtAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Convertible Notes Payable.

NOTE 8 – Convertible Notes Payable

 

As of September 30, 2016 and June 30, 2016, the Company’s convertible notes payable were as follows:

 

   Interest Rates   Term    September 30, 2016    June 30, 2016 
Convertible notes payable  6% - 12%   0 - 1 year   $758,600   $597,500 
Discount           (80,677)   —   
Total          $677,923   $597,500 

 

 

For the three months ended September 30, 2016 and 2015, interest expense on these notes, including amortization of the discount, was $29,089 and $46,377, respectively.

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(End Disclosure - Convertible Notes Payable)
 
Disclosure - Related Party Convertible Notes
Disclosure - Related Party Convertible Notes (USD $) 3 Months Ended
( custom:RelatedPartyDisclosuresAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Related Party

NOTE 9 – Related Party Convertible Notes Payable

 

As of September 30, 2016 and June 30, 2016, the Company’s related party convertible notes payable were as follows:

 

   Interest Rates   Term    September 30, 2016    June 30, 2016 
Related party convertible notes payable  6% - 12%   0 - 1 year   $333,332   $298,332 
Discount           (229,980)   (277,602)
Total          $103,352   $20,730 

 

For the three months ended September 30, 2016 and 2015, interest expense on these notes, including amortization of the discount, was $82,934 and $0, respectively.

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(End Disclosure - Related Party Convertible Notes)
 
Disclosure - Notes Payable Other
Disclosure - Notes Payable Other (USD $) 3 Months Ended
( us-gaap:DebtDisclosureAbstract )  
  Sep. 30, 2016
   
   
   
Notes Payable Whitestone Offices

NOTE 10 – Note Payable-Other

 

On September 1, 2016, the Company purchased used office furniture and equipment from its landlord. The Company executed a note payable in the amount of $40,122 at an interest rate of 0% and with monthly payments of $1,115. The Company imputed interest on the note and recorded a discounted note balance of $36,634 on September 1, 2016. The term of the note is three years.

( us-gaap:DebtDisclosureTextBlock )  
(End Disclosure - Notes Payable Other)
 
Disclosure - Shareholders' Deficit
Disclosure - Shareholders' Deficit (USD $) 3 Months Ended
( custom:EquityAbstract1 [Extension] )  
  Sep. 30, 2016
   
   
   
Shareholders' Deficiency

NOTE 11 – Shareholders’ Deficit

 

Common Stock

  

During the three months ended September 30, 2016 the Company issued 85,108,020 shares of common stock, including 41,800,000 for convertible notes payable conversions, 35,338,704 for warrant exercises, 6,969,316 for services rendered and 1,000,000 for compensation. In the three months ended September 30, 2015 the Company issued 19,500,000 shares of common stock for convertible notes payable conversions, the acquisition of Dollar Shots Club, cash purchases, and services rendered.

    

Series C Preferred Stock

 

The Company amended its Articles of Incorporation as of November 13, 2015 to create a Series C Preferred shares, which are 12% interest bearing, cumulative, exchangeable, non-voting, convertible preferred stock of the Company. Each Series C Preferred share can be converted to 50 shares of common stock.

 

On November 16, 2015, the holder of a convertible note aggregating $1,107,607 of principal and accrued interest, agreed to a dollar for dollar exchange for same number of Preferred C shares. As of September 30, 2016 there were 1,107,607 shares of Series C Preferred shares outstanding. There were none outstanding on September 30, 2015.

 

 

Series D Preferred Stock

 

The Company amended its Articles of Incorporation as of March 21, 2016 to create the Series D Preferred stock class, a non-voting, non-interest bearing convertible preferred stock. Each Series C preferred share is convertible to 100 shares of common stock. As of September 30, 2016, there are no Series D preferred shares outstanding.

 

Warrants

 

During the three months ended September 30, 2016 the Company granted 5,850,000 common stock warrants and 35,338,704 were exercised. In the three months ended September 30, 2015 there were no common stock warrants granted or exercised.

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Stockholders' Equity  
====>>>ELEMENT REQUIRED  
(End Disclosure - Shareholders' Deficit)
 
Disclosure - Concentrations
Disclosure - Concentrations (USD $) 3 Months Ended
( custom:RisksAndUncertaintiesAbstract1 [Extension] )  
  Sep. 30, 2016
   
   
   
Concentrations

NOTE 12– Concentrations

 

During the three months ended September 30, 2016, the Company’s two largest customers accounted for approximately 81% and 3% of sales, respectively. During the three months ended September 30, 2015, the Company’s two largest customers accounted for approximately 37% and 21% of sales, respectively.  

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(End Disclosure - Concentrations)
 
Disclosure - Income Taxes
Disclosure - Income Taxes (USD $) 3 Months Ended
( custom:IncomeTaxesAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Income Taxes

NOTE 13 – Income Taxes

 

The reconciliation of income tax benefit at the U.S. statutory rate of 34% to the Company’s effective rate for the periods presented is as follows:

 

      Three Months Ended September 30, 2016       Three Months Ended September 30, 2015  
U.S federal statutory rate     (34%)       (34%)  
State income tax, net of federal benefit     (0.0%)       (0.0%)  
Increase in valuation allowance     34%       34%  
Income tax provision (benefit)     0.0%       0.0%  

 

The tax effects of temporary differences that give rise to the Company’s net deferred tax liability as of September 30 and June 30, 2016 are as follows:   

 

      September 30, 2016       June 30, 2016  
Deferred Tax Assets                
Net Operating Losses   $ 3,400,000     $ 3,200,000  
Less:  Valuation Allowance   $ (3,400,000)     $ (3,200,000 )
Deferred Tax Assets - Net     -       -  

 

As of September 30, 2016, the Company had approximately $8,500,000 of federal and state net operating loss carryovers ("NOLs"), which begin to expire in 2027. Utilization of the NOLs may be subject to limitation under the Internal Revenue Code Section 382 should there be a greater than 50% ownership change as determined under regulations.

 

In assessing the realization of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. Based on the assessment, management has established a full valuation allowance against the entire deferred tax asset relating to NOLs for every period because it is more likely than not that all of the deferred tax asset will not be realized.

( us-gaap:IncomeTaxDisclosureTextBlock )  
(End Disclosure - Income Taxes)
 
Disclosure - Commitments
Disclosure - Commitments (USD $) 3 Months Ended
( CommitmentsAndContingenciesDisclosureAbstract )  
  Sep. 30, 2016
   
   
   
Commitments

NOTE 14 – Commitments

 

Office Lease

 

The Company has a three-year lease for corporate office space. The lease commenced on September 1, 2016 with monthly payments of $7,715 in year one, $7,972 in year two and $8,229 in year three. The lease is being accounted for on a straight-line basis over its term.

 

Other Leases

 

The Company rents storage space from various third parties on a month-to-month basis.

( us-gaap:CommitmentsAndContingenciesDisclosureTextBlock )  
(End Disclosure - Commitments)
 
Disclosure - Subsequent Events
Disclosure - Subsequent Events (USD $) 3 Months Ended
( custom:SubsequentEventsAbstract1 [Extension] )  
  Sep. 30, 2016
   
   
   
Subsequent Events

NOTE 15 – Subsequent Events

 

On November 12, 2016 the Company executed a First Amended Operating and Management Agreement with the Poafpybitty Family LLC. The amended agreement establishes a majority equity ownership in Rocky Mountain High Water Company LLC (“RMHW”) by the Poafpybitty Family and provides the Company with a voting majority on all operational matters. The accounts of RMHW will be consolidated with RMHB beginning November 12, 2016.

 

Between October 1, 2016 and November 14, 2016 the Company issued 21,039,592 shares of common stock.

( us-gaap:SubsequentEventsTextBlock )  
(End Disclosure - Subsequent Events)
 
Disclosure - Significant Accounting Policies (Policies)
Disclosure - Significant Accounting Policies (Policies) (USD $) 3 Months Ended
( custom:SignificantAccountingPoliciesPoliciesAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Basis of Presentaion

Basis of Presentation

 

The unaudited consolidated financial statements reflect the balances and activity of the parent company, RMHB, and for the three months ended September 30, 2016, the Company’s wholly-owned subsidiary, Eagle Spirit Land & Water Company (“ESLW”). All balances and activity of ESLW are included in the unaudited consolidated financial statements of the Company. The Company owns a non-controlling interest in Rocky Mountain High Water Company LLC (“RMHW”) and this interest is accounted for on the equity method. The Company made all required eliminations related to intercompany balances and transactions in the preparation of these financial statements for the three months ended September 30, 2016.

( custom:Consolidation [Extension] )  
Use of Estimates

Use of Estimates

 

The preparation of the financial statements in conformity with Generally Accepted Accounting Principles (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates. Certain of the Company’s estimates could be affected by external conditions, including those unique to its industry, and general economic conditions. It is possible that these external factors could have an effect on the Company’s estimates that could cause actual results to differ from its estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and record adjustments when necessary.

( custom:UseOfEstimatesTextBlock [Extension] )  
Investments in non-consolidated subsidiaries

Investments in non-consolidated subsidiaries

 

Investments in non-consolidated entities are accounted for using the equity method or cost basis depending upon the level of ownership and/or the Company's ability to exercise significant influence over the operating and financial policies of the investee. When the equity method is used, investments are recorded at original cost and adjusted periodically to recognize the Company's proportionate share of the investees' net income or losses after the date of investment. When net losses from an investment accounted for under the equity method exceed its carrying amount, the investment balance is reduced to zero and additional losses are not provided for. The Company resumes accounting for the investment under the equity method if the entity subsequently reports net income and the Company's share of that net income exceeds the share of net losses not recognized during the period the equity method was suspended. Investments are written down only when there is clear evidence that a decline in value that is other than temporary has occurred.

( us-gaap:CostMethodInvestmentsDescriptionTextBlock )  
Cash

Cash

 

The Company considers all short-term highly liquid investments with an original maturity at the date of purchase of three months or less to be cash equivalents.

( us-gaap:CashAndCashEquivalentsPolicyTextBlock )  
Revenue Recognition

Revenue Recognition

 

The Company follows the guidance of the Accounting Standards Codification (“ASC”) Topic 605, “Revenue Recognition.” It records revenue when persuasive evidence of an arrangement exists, product delivery has occurred, the selling price to the customer is fixed or determinable and collectability of the revenue is reasonably assured. The Company has not experienced any significant returns from customers and accordingly, in management’s opinion, no reserve for returns has been provided. Payments received prior to shipment of goods are recorded as deferred revenue.

( us-gaap:RevenueRecognitionPolicyTextBlock )  
Accounts Receivable and Allowance for Doubtful Accounts Receivable

Accounts Receivable and Allowance for Doubtful Accounts Receivable

 

The Company has a policy of reserving for uncollectible accounts based on the best estimate of the amount of probable credit losses in our existing accounts receivable. We extend credit to customers based on an evaluation of their financial condition and other factors. The Company generally does not require collateral or other security to support accounts receivable and perform ongoing credit evaluations of customers and maintain an allowance for potential bad debts if required.

 

It is determined whether an allowance for doubtful accounts is required by evaluating specific accounts where information indicates the customers may have an inability to meet financial obligations. In these cases, we use assumptions and judgment, based on the best available facts and circumstances, to record a specific allowance for those customers against amounts due to reduce the receivable to the amount expected to be collected. These specific allowances are re-evaluated and adjusted as additional information is received. The amounts calculated are analyzed to determine the total amount of the allowance. The Company may also record a general allowance as necessary.

 

Direct write-offs are taken in the period when we have exhausted our efforts to collect overdue and unpaid receivables or otherwise evaluate other circumstances that indicate the collectability of receivables.

 

As of September 30, 2016 and June 30, 2016, the Company recorded an allowance for doubtful accounts of $60,163 and $60,163, respectively.

( us-gaap:ReceivablesPolicyTextBlock )  
Inventories

Inventory

 

Inventory, which consists of the Company’s raw materials, packaging, and finished products held for resale, are stated at the lower of cost, determined using the first-in, first-out, and net realizable value. Net realizable value is the estimated selling price, in the ordinary course of business, less estimated costs to dispose of the product.

 

If the Company identifies excess, obsolete or unsalable items, its inventory is written down to the net realizable value in the period in which the impairment is first identified. Shipping and handling costs incurred for inventory purchases and product shipments are recorded in cost of sales in the Company’s statements of operations.

( us-gaap:InventoryPolicyTextBlock )  
Fair Value Measurements

Fair Value Measurements

 

The Company adopted the provisions of ASC Topic 820, “Fair Value Measurements and Disclosures,” which defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements.

 

The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments. The carrying amounts of our short and long term credit obligations approximate fair value because the effective yields on these obligations, which include contractual interest rates taken together with other features such as concurrent issuances of warrants and/or embedded conversion options, are comparable to rates of returns for instruments of similar credit risk.

 

 

ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 describes three levels of inputs that may be used to measure fair value:

 

  • Level 1 — quoted prices in active markets for identical assets or liabilities.
  • Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable.
  • Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions).

The derivative liability in connection with the conversion feature of the convertible debt, classified as a Level 3 liability, is the only financial liability measure at fair value on a recurring basis.

 

The change in the Level 3 financial instrument is as follows:

 

Balance, June 30, 2016 $2,217,774
Issued during the three months ended September 30, 2016 $191,969
Change in fair value recognized in operations ($288,795)

 

 

The estimated fair value of the derivative instruments were valued using the Black-Scholes option pricing model, using the following assumptions as of September 30, 2016:

 

Balance, September 30, 2016 $1,928,949
Estimated Dividends None
Expected Volatility 2.0%
Risk Free Interest Rate .59%
Expected Term .1 to 1.0 years
( custom:FairValueMeasurementPolicyPolicyTextBlock1TextBlock [Extension] )  
Property and Equipment

Property and Equipment

 

Property and equipment is stated at cost less accumulated depreciation. Depreciation is provided for on a straight-line basis over the useful lives of the assets. Expenditures for additions and improvements are capitalized; repairs and maintenance are expensed as incurred.

( us-gaap:PropertyPlantAndEquipmentPolicyTextBlock )  
Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

 

The Company evaluates intangible assets for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable. The Company assesses the recoverability of the assets based on the undiscounted future cash flow and recognizes an impairment loss when the estimated undiscounted future cash flow expected to result from the use of the asset plus the net proceeds expected from disposition of the asset, if any, are less than the carrying value of the asset. When the Company identifies an impairment, it reduces the carrying amount of the asset to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values.  No impairment charges were recorded during the three months ended September 30, 2016 and 2015.

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Share-based Payments

Share-based Payments

 

Share-based payments to employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values, in accordance with FASB ASC Topic 718. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period). The Company had no common stock options or common stock equivalents granted or outstanding for all periods presented.

 

The Company issued restricted stock to consultants and employees for various services. Cost for these transactions are measured at the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. The value of the common stock is to be measured at the earlier of (i) the date at which a firm commitment for performance by the counterparty to earn the equity instruments is reached or (ii) the date at which the counterparty's performance is complete.

( us-gaap:StockholdersEquityPolicyTextBlock )  
Convertible Instruments

Convertible Instruments

 

The Company evaluates and accounts for conversion options embedded in convertible instruments in accordance with ASC 815 “Derivatives and Hedging Activities.” Applicable GAAP requires companies to bifurcate conversion options from their host instruments and account for them as freestanding derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under other GAAP with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

( us-gaap:DebtPolicyTextBlock )  
Preferred Stock

Preferred Stock

 

We apply the guidance enumerated in ASC 480 “Distinguishing Liabilities from Equity” when determining the classification and measurement of preferred stock. Preferred shares subject to mandatory redemption (if any) are classified as liability instruments and are measured at fair value. We classify conditionally redeemable preferred shares (if any), which includes preferred shares that feature redemption rights that are either within the control of the holder or subject to redemption upon the occurrence of uncertain events not solely within our control, as temporary equity. At all other times, we classified our preferred shares in stockholders’ equity. Our preferred shares do not feature any redemption rights within the holders’ control or conditional redemption features not within our control. Accordingly all issuances of preferred stock are presented as a component of consolidated shareholders’ deficit.

( us-gaap:StockholdersEquityNoteRedeemablePreferredStockIssuePolicy )  
Advertising

Advertising

 

Advertising and marketing expenses are charged to operations as incurred.

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Income Taxes

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes in accordance with ASC Topic 740, “Income Taxes.” Under this method, income tax expense is recognized for the amount of: (i) taxes payable or refundable for the current year and (ii) deferred tax consequences of temporary differences resulting from matters that have been recognized in an entity’s financial statements or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the results of operations in the period that includes the enactment date. A valuation allowance is provided to reduce the deferred tax assets reported if based on the weight of the available positive and negative evidence, it is more likely than not some portion or all of the deferred tax assets will not be realized.

 

ASC Topic 740.10.30 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements and prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC Topic 740.10.40 provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company has no material uncertain tax positions.

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Recent Accounting Pronouncements

Recent Accounting Pronouncements

 

In August 2014, the FASB issued Accounting Standard Update No. 2014-15, Presentation of Financial Statements—Going Concern (Subtopic 205-40), (ASU No. 2014-15), which requires management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, ASU 2014-15 provides a definition of the term substantial doubt and requires an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). It also requires certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans and requires an express statement and other disclosures when substantial doubt is not alleviated. ASU No. 2014-15 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early application is permitted.

 

In May 2014, the Financial Accounting Standards Board ("FASB") issued ASU No. 2014-09, Revenue from Contracts with Customers. This guidance requires companies to recognize revenue in a manner that depicts the transfer of promised goods or services to customers in amounts that reflect the consideration to which a company expects to be entitled in exchange for those goods or services. The new standard also will result in enhanced disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. The guidance is effective for public company fiscal years beginning after December 15, 2017. The standard allows for either a full retrospective or a modified retrospective transition method. The Company is currently evaluating the impact of this standard, including the transition method, on its consolidated results of operations, financial position and cash flows.

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(End Disclosure - Significant Accounting Policies (Policies))
 
Disclosure - Significant Accounting Policies (Tables)
Disclosure - Significant Accounting Policies (Tables) (USD $) 3 Months Ended
( AccountingPoliciesAbstract )  
  Sep. 30, 2016
   
   
   
change in level 3

The change in the Level 3 financial instrument is as follows:

 

Balance, June 30, 2016 $2,217,744
Issued during the three months ended September 30, 2016 $191,969
Change in fair value recognized in operations ($480,764)
Balance, September 30, 2016 $1,928,949
( custom:ChangeInLevelFinancialInstruments [Extension] )  
The estimated fair value of the derivative instruments

The estimated fair value of the derivative instruments were valued using the Black-Scholes option pricing model, using the following assumptions as of September 30, 2016:

 

Estimated Dividends None
Expected Volatility 2.0%
Risk Free Interest Rate .59%
Expected Term .1 to 1.0 years

 

( custom:EstimatedFairValueInDerivativeInstruments [Extension] )  
(End Disclosure - Significant Accounting Policies (Tables))
 
Disclosure - Inventory (Tables)
Disclosure - Inventory (Tables) (USD $) 3 Months Ended
( InventoryDisclosureAbstract )  
  Sep. 30, 2016
   
   
   
Inventory

As of September 30, 2016 and June 30, 2016, inventory consisted of the following:

 

  September 30, 2016 June 30, 2016
Finished inventory  $204,125  $290,368
Raw materials and packaging 55,505 -
Total  $259,630  $290,368

 

( custom:Inventory [Extension] )  
(End Disclosure - Inventory (Tables))
 
Disclosure - Property and Equipment (Tables)
Disclosure - Property and Equipment (Tables) (USD $) 3 Months Ended
( custom:NotesToFinancialStatementsAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
[custom:PropertyAndEquipment]
  September 30, 2016 June 30, 2016
Vehicles  $69,068  $112,817
Furniture and equipment  36,977 343
Personal computers 1,170 1,170
Less:  accumulated depreciation 25,031 22,122
Total  $82,184  $92,208
( custom:PropertyAndEquipment [Extension] )  
(End Disclosure - Property and Equipment (Tables))
 
Disclosure - Convertible Notes Payable (Tables)
Disclosure - Convertible Notes Payable (Tables) (USD $) 3 Months Ended
( CashAndCashEquivalentsAbstract )  
  Sep. 30, 2016
   
   
   
Convertible Notes Payable

As of September 30, 2016 and June 30, 2016, the Company’s convertible notes payable were as follows:

 

   Interest Rates   Term    September 30, 2016    June 30, 2016 
Convertible notes payable  6% - 12%   0 - 1 year   $758,600   $597,500 
Discount           (80,677)   —   
Total          $677,923   $597,500 

 

( custom:ConvertibleNotesPayable2 [Extension] )  
(End Disclosure - Convertible Notes Payable (Tables))
 
Disclosure - Related Party Convertible Notes Payable (Tables)
Disclosure - Related Party Convertible Notes Payable (Tables) (USD $) 3 Months Ended
( custom:NotesToFinancialStatementsAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Related Party Convertible Notes Payable

As of September 30, 2016 and June 30, 2016, the Company’s related party convertible notes payable were as follows:

 

   Interest Rates   Term    September 30, 2016    June 30, 2016 
Related party convertible notes payable  6% - 12%   0 - 1 year   $333,332   $298,332 
Discount           (229,980)   (277,602)
Total          $103,352   $20,730 
( custom:RelatedPArtyConvertibleNotesPayable [Extension] )  
(End Disclosure - Related Party Convertible Notes Payable (Tables))
 
Disclosure - Income Taxes (Tables)
Disclosure - Income Taxes (Tables) (USD $) 3 Months Ended
( custom:IncomeTaxesTablesAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Schedule of Deferred Tax Assets and Liabilities
      Three Months Ended September 30, 2016       Three Months Ended September 30, 2015  
U.S federal statutory rate     (34%)       (34%)  
State income tax, net of federal benefit     (0.0%)       (0.0%)  
Increase in valuation allowance     34%       34%  
Income tax provision (benefit)     0.0%       0.0%  
( us-gaap:ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock )  
Schedule of reconciliation of income tax benefit
      September 30, 2016       June 30, 2016  
Deferred Tax Assets                
Net Operating Losses   $ 3,400,000     $ 3,200,000  
Less:  Valuation Allowance   $ (3,400,000)     $ (3,200,000 )
Deferred Tax Assets - Net     -       -  
( custom:ScheduleOfReconciliationOfIncomeTaxBenefitTextBlock [Extension] )  
(End Disclosure - Income Taxes (Tables))
 
Statement - Significant Accounting Policies (Details)
Statement - Significant Accounting Policies (Details) (USD $)    
( custom:SignificantAccountingPoliciesDetailsAbstract [Extension] )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Company allowance for doubful accounts 60,163 60,163
( custom:CompanyAllowanceForDoubfulAccounts [Extension] )    
(End Statement - Significant Accounting Policies (Details))
 
Statement - Level 3 Financial Instrument Narrative (Details)
Statement - Level 3 Financial Instrument Narrative (Details) (USD $) 3 Months Ended  
( custom:Level3FinancialInstrumentNarrativeDetailsAbstract [Extension] )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Opening Balance of Financial Instrument   2,217,774
( custom:OpeningBalanceOfFinancialInstrument1 [Extension] )    
Stock issued 191,969  
( custom:StockIssued [Extension] )    
Change in fair value recognized in operations   (288,795)
( custom:ChangeInFairValueRecognizedInOperations1 [Extension] )    
Converted Shares    
( custom:ConvertedDuringTheSixMonthsEndedDecember312015 [Extension] )    
(End Statement - Level 3 Financial Instrument Narrative (Details))
 
Statement - Estimated Fair Value Of Derivative Instruments Using Black-Scholes Option Pricing Model (Details)
Statement - Estimated Fair Value Of Derivative Instruments Using Black-Scholes Option Pricing Model (Details) (USD $)  
( custom:EstimatedFairValueOfDerivativeInstrumentsUsingBlackScholesOptionPricingModelAbstract [Extension] )  
  Sep. 30, 2016
   
   
   
Balance 1,928,949
( custom:BlackScholesBalance [Extension] )  
Estimated Dividends 0
( custom:EstimatedDividends [Extension] )  
Expected Volatility 2.0
( custom:ExpectedVolatilityMinimum [Extension] )  
Risk Free Interest Rate 0.59
( custom:RiskFreeInterestRateMinimum [Extension] )  
Expected Term in years Minimum 0.1
( custom:ExpectedTermInYearsMinimum [Extension] )  
Expected Term in years Maximum 1.0
( custom:ExpectedTermInYearsMaximum [Extension] )  
(End Statement - Estimated Fair Value Of Derivative Instruments Using Black-Scholes Option Pricing Model (Details))
 
Statement - Going Concern (Details)
Statement - Going Concern (Details) (USD $)    
( custom:GoingConcernDetailsAbstract [Extension] )    
  Sep. 30, 2016 Sep. 16, 2016
     
     
     
Shareholders deficit 1,739,907  
( custom:ShareholdersDeficit [Extension] )    
Accumulated deficit 17,608,659  
( custom:AccumulatedDeficit [Extension] )    
Option to Purchase Series A Preferred Stock   100
( custom:OptionToPurchaseSeriesAPreferredStock [Extension] )    
(End Statement - Going Concern (Details))
 
Disclosure - Inventory (Details)
Disclosure - Inventory (Details) (USD $)    
( us-gaap:InventoryDisclosureAbstract )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Finished Inventory 204,125 290,368
( custom:Inventory1 [Extension] )    
Raw Materials and Packaging 55,505 0
( custom:RawMaterials [Extension] )    
Total Inventory 259,630 290,368
( custom:TotalInventory [Extension] )    
(End Disclosure - Inventory (Details))
 
Disclosure - Prepaid Expenses and Other Current Assets (Details)
Disclosure - Prepaid Expenses and Other Current Assets (Details) (USD $)    
( custom:NotesToFinancialStatementsAbstract [Extension] )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Prepaid Officers Compensation 1,301,778 1,334,261
( custom:PrepaidOfficerCompensation [Extension] )    
Prepaid Directors Compensation 294,414 323,855
( custom:PrepaidDirectorCompensation [Extension] )    
Prepaid Marketing Expenses 30,250 33,000
( custom:PrepaidMarketingExpenses [Extension] )    
Other Prepaid Expenses and Current Assets 5,569 25,435
( custom:OtherPrepaidExpenses [Extension] )    
Total 1,632,011 1,716,551
( custom:TotalPrepaidExpenses [Extension] )    
(End Disclosure - Prepaid Expenses and Other Current Assets (Details))
 
Statement - Convertible Notes Payable (Details)
Statement - Convertible Notes Payable (Details) (USD $) 3 Months Ended    
( custom:ConvertibleNotesPayableDetailsAbstract [Extension] )      
  Sep. 30, 2016 Sep. 30, 2016 Jun. 30, 2016
       
       
       
Convertible Notes Payable   758,600 597,500
( custom:ConvetibleNotesPayable [Extension] )      
Convertible notes of term in years minimum 0    
( custom:ConvertibleNotesOfTermInYearsMinimum [Extension] )      
Convertible notes of term in years maximum 1    
( custom:ConvertibleNotesOfTermInYears [Extension] )      
Convertible notes interest rate minimum 0.06    
( custom:ConvertibleNotesInterestRate [Extension] )      
Convertible notes interest rate maximum 0.12    
( custom:ConvertibleNotesInteestRateMaximum [Extension] )      
Discount   (80,677)  
( custom:Discount [Extension] )      
Total   677,923 597,500
( custom:TotalConvertibleNotesPayable [Extension] )      
(End Statement - Convertible Notes Payable (Details))
 
Statement - Related Party Convertible Notes Payable (Details)
Statement - Related Party Convertible Notes Payable (Details) (USD $) 3 Months Ended    
( custom:RelatedPartyDetailsAbstract [Extension] )      
  Sep. 30, 2016 Sep. 30, 2016 Jun. 30, 2016
       
       
       
Related Party Convertible Notes Payable   333,332 298,332
( custom:RelatedPartyConvertibleNotesPayable1 [Extension] )      
Interest Rate Minimum 0.06    
( custom:RelatedPartyInterestRateMinimum [Extension] )      
Interest Rate Maximum 0.12    
( custom:RelatedPartyInterestRateMaximum [Extension] )      
Term Minimum 0    
( custom:TermMinimum [Extension] )      
Term Maximum 1    
( custom:TermMaximum [Extension] )      
Discount   (299,980) (277,602)
( custom:RelatedPartyDiscount [Extension] )      
Total   103,352 20,730
( custom:RelatedPartyTotal [Extension] )      
(End Statement - Related Party Convertible Notes Payable (Details))
 
Statement - Property And Equipment (Details)
Statement - Property And Equipment (Details) (USD $)    
( custom:PropertyAndEquipmentDetailsAbstract [Extension] )    
  Sep. 30, 2016 Jun. 30, 2016
     
     
     
Vehicles 69,068 112,817
( custom:Vehicles [Extension] )    
Furniture and Equipment 36,977 343
( custom:FurnitureAndEquipment [Extension] )    
Personal computers 1,170 1,170
( custom:PersonalComputerBookValue [Extension] )    
Accumulated Depreciation 25,031 22,122
( custom:AccumulatedDepreciationProperty [Extension] )    
Total 82,184 92,208
( custom:PropertyTotal [Extension] )    
(End Statement - Property And Equipment (Details))
 
Statement - Common Stock (Details)
Statement - Common Stock (Details) (USD $) 3 Months Ended
( custom:CommonStockDetailsAbstract [Extension] )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Shares of Common Stock Issued for Convertible Notes 85,108,020  
( custom:SharesOfCommonStockIssuedForConvertibleNotes [Extension] )    
Shares of Common Stock Issued for Convertible Notes Payable in Acquisition of Dollar Shots Club   19,500,000
( custom:SharesOfCommonStockIssuedDollarShots [Extension] )    
Convertible Notes Payable Conversion 41,800,000  
( custom:ConversionConvertibleNotesPayable [Extension] )    
Warrant Exercises 35,338,704  
( custom:WarrantExercises [Extension] )    
Services Rendered 6,969,316  
( custom:ServicesRendered [Extension] )    
Compensation 1,000,000  
( custom:Compensation [Extension] )    
(End Statement - Common Stock (Details))
 
Statement - Series C Preferred Stock (Details)
Statement - Series C Preferred Stock (Details) (USD $)        
( custom:SeriesCPreferredStockAbstract [Extension] )        
  Dec. 31, 2015 Nov. 16, 2015 Sep. 30, 2016 Sep. 30, 2015
         
         
         
Series C Preferred Shares bears interest at a rate per annum 0.1200      
( custom:SeriesCPreferredSharesBearsInterestAtARatePerAnnum [Extension] )        
Holder converted note and interest in exchange for same number of Preferred C Shares.   1,107,607    
( custom:HolderConvertedNoteAndInterestInExchangeForSameNumberOfPreferredCShares [Extension] )        
Company issued shares of common stock to acquire assets of Dollar Shots Club        
( custom:CompanyIssuedSharesOfCommonStockToAcquireAssetsOfDollarShotsClub [Extension] )        
Each Series C Preferred Share can be converted in to Shares of Common Stock 50      
( custom:EachSeriesCPreferredShareCanBeConvertedInToSharesOfCommonStock [Extension] )        
Shares Outstanding     1,107,607 0
( custom:SharesOutsanding [Extension] )        
(End Statement - Series C Preferred Stock (Details))
 
Disclosure - Series D Preferred Stock (Details)
Disclosure - Series D Preferred Stock (Details) (USD $) 3 Months Ended  
( custom:NotesToFinancialStatementsAbstract [Extension] )    
  Sep. 30, 2016 Sep. 30, 2016
     
     
     
Series Conversion Rate 100  
( custom:SeriesCConversionRate [Extension] )    
Shares Oustanding   0
( custom:SeriesDSharesOustanding [Extension] )    
(End Disclosure - Series D Preferred Stock (Details))
 
Disclosure - Warrants (Details)
Disclosure - Warrants (Details) (USD $) 3 Months Ended
( custom:NotesToFinancialStatementsAbstract [Extension] )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Common Stock Warrants Granted 5,850,000 0
( custom:CommonStockWarrantsGranted [Extension] )    
Common Stock Warrants exercised 35,338,704 0
( custom:CommonStockWarrantsExercised [Extension] )    
(End Disclosure - Warrants (Details))
 
Statement - Concentrations (Details)
Statement - Concentrations (Details) (USD $) 3 Months Ended
( custom:ConcentrationsDetailsAbstract [Extension] )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Company's two largest customers accounted of sales 0.81 0.37
( custom:CompanySTwoLargestCustomersAccountedOfSales [Extension] )    
Company's two largest customers accounted of sales 0.03 0.21
( custom:CompanySTwoLargestCustomersAccountedOfSales1 [Extension] )    
(End Statement - Concentrations (Details))
 
Statement - Income Tax (Details)
Statement - Income Tax (Details) (USD $) 3 Months Ended    
( custom:IncomeTaxAbstract [Extension] )      
  Sep. 30, 2016 Sep. 30, 2015 Sep. 30, 2016 Jun. 30, 2016
         
         
         
Company had federal and state net operating loss carryovers     8,500,000  
( custom:CompanyHadFederalAndStateNetOperatingLossCarryovers [Extension] )        
U.S Federal Statutory Rate (0.34) (0.34)    
( custom:USFederalStatutoryRate [Extension] )        
State income tax, net of federal benefit 0.0 0.0    
( custom:StateIncomeTaxNetOfFederalBenefit [Extension] )        
Increase in valuation allowances 0.34 0.34    
( custom:IncreaseInValuationAllowances [Extension] )        
Income Tax Provision (benefit) 0 0    
( custom:IncomeTaxProvision [Extension] )        
Net Operating Losses     3,400,000 3,200,000
( custom:NetOperatingLosses [Extension] )        
Less Valuation Allowance     (3,400,000) (3,200,000)
( custom:LessValuationAllowance [Extension] )        
(End Statement - Income Tax (Details))
 
Statement - Commitments (Details)
Statement - Commitments (Details) (USD $)  
( custom:CommitmentsDetailsAbstract [Extension] )  
  Sep. 1, 2016
   
   
   
Monthly Payment Year One 7,715
( custom:TheLeaseCallsForMonthlyPayments [Extension] )  
Monthly Payments Year Two 7,972
( custom:MonthlyPaymentsYearTwo [Extension] )  
Monthly Payments Year Three 8,229
( custom:MonthlyPaymentsYearThree [Extension] )  
(End Statement - Commitments (Details))
 
Disclosure - Investments (Details Narrative)
Disclosure - Investments (Details Narrative) (USD $)     1 Month Ended
( EquityMethodInvestmentsAndJointVenturesAbstract )      
  Sep. 18, 2016 Jul. 1, 2016 Jul. 30, 2016
       
       
       
Shares Acquired 5,000,000    
( custom:SharesAcquired [Extension] )      
Common Stock Issued 2,000,000    
( custom:CommonStockIssued [Extension] )      
Cost Basis For Common Stock Issued 0.05    
( custom:CostBasisForCommonStockIssued [Extension] )      
Cash Payments   22,500  
( custom:CashPayments [Extension] )      
Warrants Issued   500,000  
( custom:WarrantsIssued [Extension] )      
Common Stock Exercisable   0.03  
( custom:CommonStockExercisable [Extension] )      
Period of Common Stock Excersiable     P3Y
( custom:PeriodExercisable [Extension] )      
(End Disclosure - Investments (Details Narrative))
 
Disclosure - Related Party Convertible Notes (Details Narrative)
Disclosure - Related Party Convertible Notes (Details Narrative) (USD $) 3 Months Ended
( custom:NotesToFinancialStatementsAbstract [Extension] )  
  Sep. 30, 2016 Sep. 30, 2015
     
     
     
Interest Expense 82,934 0
( custom:RelatedPartyInterestExpense [Extension] )    
(End Disclosure - Related Party Convertible Notes (Details Narrative))
 
Disclosure - Notes Payable Other (Details Narrative)
Disclosure - Notes Payable Other (Details Narrative) (USD $)  
( us-gaap:DebtDisclosureAbstract )  
  Sep. 1, 2016
   
   
   
Note Payable 40,122
( custom:WhitestoneNotePayable [Extension] )  
Interst Rate of Note Payable 0
( custom:WhitestoneInterestRate [Extension] )  
Monthly Payament Amount 1,115
( custom:WhitestoneMonthlyPayment [Extension] )  
Discount 36,634
( custom:WhitesideDiscount [Extension] )  
Term of Note Payable 3
( custom:TermOfNotePayable [Extension] )  
(End Disclosure - Notes Payable Other (Details Narrative))
 
Disclosure - Subsequent Events (Details Narrative)
Disclosure - Subsequent Events (Details Narrative) (USD $) 3 Months Ended
( us-gaap:AccountingPoliciesAbstract )  
  Sep. 30, 2016
   
   
   
Shares of Common Stock Issued between October 1, 2016 and November 14, 2016 21,039,592
( custom:SharesOfCcommonStockIssued [Extension] )  
(End Disclosure - Subsequent Events (Details Narrative))
Contexts
ID Period CIK Dimensions
From2016-07-01to2016-09-30 2016-07-01 - 2016-09-30 0001670869  
AsOf2016-11-11 2016-11-11 0001670869  
AsOf2016-09-30 2016-09-30 0001670869  
AsOf2016-06-30 2016-06-30 0001670869  
From2015-07-01to2015-09-30 2015-07-01 - 2015-09-30 0001670869  
AsOf2015-06-30 2015-06-30 0001670869  
AsOf2015-09-30 2015-09-30 0001670869  
D140701_150630 2014-07-01 - 2015-06-30 0001670869  
I130702 2013-07-02 0001670869  
I150702 2015-07-02 0001670869  
E14Q2 2014-06-30 0001670869  
E15 2015-12-31 0001670869  
I150531 2015-05-31 0001670869  
AsOf2016-09-18 2016-09-18 0001670869  
AsOf2016-07-01 2016-07-01 0001670869  
From2016-07-01to2016-07-30 2016-07-01 - 2016-07-30 0001670869  
D130701_140630 2013-07-01 - 2014-06-30 0001670869  
D100701_110630 2010-07-01 - 2011-06-30 0001670869  
D110701_120630 2011-07-01 - 2012-06-30 0001670869  
AsOf2016-09-01 2016-09-01 0001670869  
E15Q1 2015-03-31 0001670869  
I150202 2015-02-02 0001670869  
I140801 2014-08-01 0001670869  
I140731 2014-07-31 0001670869  
I130707 2013-07-07 0001670869  
I151116 2015-11-16 0001670869  
I150717 2015-07-17 0001670869  
AsOf2016-09-09 2016-09-09 0001670869  
E14 2014-12-31 0001670869  
E13 2013-12-31 0001670869  
AsOf2016-11-14 2016-11-14 0001670869  
AsOf2016-09-16 2016-09-16 0001670869  
(End Contexts)
 
Elements
Element Data Type Period Type Balance Type Custom
AccountingPoliciesAbstract xbrli:stringItemType  Duration     
   
CashAndCashEquivalentsAbstract xbrli:stringItemType  Duration     
   
CommitmentsAndContingenciesDisclosureAbstract xbrli:stringItemType  Duration     
   
EquityMethodInvestmentsAndJointVenturesAbstract xbrli:stringItemType  Duration     
   
InventoryDisclosureAbstract xbrli:stringItemType  Duration     
   
custom:AccountingPoliciesAbstract1 xbrli:stringItemType  Duration    Yes
     
custom:AccumulatedDeficit xbrli:monetaryItemType  Instant  Debit  Yes
  The cumulative amount of the reporting entity's undistributed earnings or deficit.  
custom:AccumulatedDepreciationProperty xbrli:monetaryItemType  Instant    Yes
     
custom:ArticleOfIncorporationToRaiseItsAuthorizedSharesOfCommonStockFrom400000000To xbrli:sharesItemType  Instant    Yes
  Article of Incorporation to raise its authorized shares of Common stock from 400,000,000 to  
custom:ArticlesOfIncorporationToIncreaseTheNumberOfAuthorizedShares xbrli:sharesItemType  Instant    Yes
  Articles of Incorporation to increase the number of authorized shares  
custom:ArticlesOfIncorporationToReduceTheNumberOfAuthorizedShares xbrli:sharesItemType  Instant    Yes
  Articles of Incorporation to reduce the number of authorized shares  
custom:ArticlesOfIncorporationToReduceThePreferredAAuthorizedSharesFrom10000000To xbrli:sharesItemType  Instant    Yes
  Articles of Incorporation to reduce the Preferred A authorized shares from 10,000,000 to  
custom:BasisOfPresentationAbstract xbrli:stringItemType  Duration    Yes
     
custom:BlackScholesBalance xbrli:monetaryItemType  Instant    Yes
     
custom:CashPayments xbrli:monetaryItemType  Instant  Debit  Yes
     
custom:ChangeInFairValueRecognizedInOperations xbrli:monetaryItemType  Instant  Debit  Yes
  Change in fair value recognized in operations  
custom:ChangeInFairValueRecognizedInOperations1 xbrli:monetaryItemType  Instant  Debit  Yes
  Change in fair value recognized in operations  
custom:ChangeInLevelFinancialInstruments nonnum:textBlockItemType  Duration    Yes
     
custom:ClosingBalanceOfFinancialInstrument xbrli:monetaryItemType  Instant  Debit  Yes
  Closing Balance of Financial Instrument  
custom:CommitmentsDetailsAbstract xbrli:stringItemType  Duration    Yes
     
custom:CommonStockDetailsAbstract xbrli:stringItemType  Duration    Yes
     
custom:CommonStockExercisable num:percentItemType  Instant    Yes
     
custom:CommonStockIssued xbrli:sharesItemType  Instant    Yes
     
custom:CommonStockIssuedForAcquisition xbrli:monetaryItemType  Duration  Debit  Yes
  Common stock issued for acquisition  
custom:CommonStockIssuedForConversionOfDebt xbrli:monetaryItemType  Duration  Debit  Yes
  Common stock issued for conversion of debt  
custom:CommonStockWarrantsExercised xbrli:sharesItemType  Duration    Yes
     
custom:CommonStockWarrantsGranted xbrli:sharesItemType  Duration    Yes
     
custom:CompanyAgreedToCompensateMrGrisaffiBonusObligationsBasedOnTheProfitabilityOfTheCompany xbrli:monetaryItemType  Instant  Debit  Yes
  Company agreed to compensate Mr. Grisaffi bonus obligations based on the profitability of the Company  
custom:CompanyAgreedToCompensateMrShumanBonusObligationsBasedOnTheProfitabilityOfTheCompany xbrli:monetaryItemType  Instant  Debit  Yes
  Company agreed to compensate Mr. Shuman bonus obligations based on the profitability of the Company  
custom:CompanyAllowanceForDoubfulAccounts xbrli:monetaryItemType  Instant    Yes
     
custom:CompanyEnteredIntoASeriesOfConvertibleNotesWithSixLenders xbrli:monetaryItemType  Duration  Debit  Yes
  Company entered into a series of convertible notes with six lenders  
custom:CompanyEnteredIntoConvertibleNotePayableWithAnIndividual xbrli:monetaryItemType  Duration  Debit  Yes
  Company entered into convertible note payable with an individual  
custom:CompanyHadFederalAndStateNetOperatingLossCarryovers xbrli:monetaryItemType  Instant  Debit  Yes
  Amount before allocation of valuation allowances of deferred tax asset attributable to deductible operating loss carryforwards.  
custom:CompanyHasOutstandingSharesOfPreferredAShares xbrli:sharesItemType  Instant    Yes
  Company has outstanding shares of Preferred A shares  
custom:CompanyIssuedMrShumanSharesOfCommonStock xbrli:sharesItemType  Instant    Yes
  Company issued Mr. Shuman shares of common stock  
custom:CompanyIssuedSharesOfCommonStock xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock  
custom:CompanyIssuedSharesOfCommonStockAsSettlementsOfCertainLiabilitiesOfTheCompany xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock as settlements of certain liabilities of the Company  
custom:CompanyIssuedSharesOfCommonStockToAcquireAssetsOfDollarShotsClub xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock to acquire assets of Dollar Shots Club  
custom:CompanyIssuedSharesOfCommonStockToAcquireTheAssetsOfSmarteritaBrands xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock to acquire the assets of Smarterita Brands  
custom:CompanyIssuedSharesOfCommonStockToAcquireTheAssetsOfSmarteritaBrandsValued xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock to acquire the assets of Smarterita Brands valued  
custom:CompanyIssuedSharesOfCommonStockToVariousIndividualsWhoPerformedServicesForTheCompany xbrli:sharesItemType  Instant    Yes
  Company issued shares of common stock to various individuals who performed services for the Company  
custom:CompanyIssuedSharesOfPreferredSeriesAStockToMrGrisaffiUnderTheTermsOfTheAgreement xbrli:sharesItemType  Instant    Yes
  Company issued shares of Preferred Series A stock to Mr. Grisaffi under the terms of the agreement  
custom:CompanyOwedAShareholder xbrli:monetaryItemType  Instant  Debit  Yes
  Company owed a shareholder  
custom:CompanyRecordedImpairmentRelatingToGoodwill xbrli:monetaryItemType  Duration  Debit  Yes
  Company recorded impairment relating to goodwill  
custom:CompanyRecordedOfInterestExpense xbrli:monetaryItemType  Duration  Debit  Yes
  Company recorded of interest expense  
custom:CompanySTwoLargestCustomersAccountedOfSales num:percentItemType  Duration    Yes
  Company's two largest customers accounted of sales  
custom:CompanySTwoLargestCustomersAccountedOfSales1 num:percentItemType  Duration    Yes
  Company's two largest customers accounted of sales  
custom:Compensation xbrli:sharesItemType  Duration    Yes
     
custom:ConcentrationsDetailsAbstract xbrli:stringItemType  Duration    Yes
     
custom:Consolidation nonnum:textBlockItemType  Duration    Yes
     
custom:ConversionConvertibleNotesPayable xbrli:sharesItemType  Duration    Yes
     
custom:ConvertedDuringTheSixMonthsEndedDecember312015 xbrli:monetaryItemType  Instant  Credit  Yes
  Level 3 Financial Instruments converted during the six months ended December 31, 2015  
custom:ConvertedDuringTheYearEndedJune302015 xbrli:monetaryItemType  Instant  Debit  Yes
  Converted during the Year ended June 30, 2015  
custom:ConvertibleNotesConvertibleToCommonStockAtAConversionPricePerShare num:perShareItemType  Duration    Yes
  Convertible notes convertible to Common stock at a conversion price per share  
custom:ConvertibleNotesInteestRateMaximum num:percentItemType  Duration    Yes
     
custom:ConvertibleNotesInterestRate num:percentItemType  Duration    Yes
  Convertible notes interest rate  
custom:ConvertibleNotesOfTermInYears xbrli:pureItemType  Duration    Yes
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  Expected Term in years Minimum  
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  Issued during the Year ended June 30, 2015  
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  The maximum number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) permitted to be issued by an entity's charter and bylaws.  
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  Total number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) issued to shareholders (includes related preferred shares that were issued, repurchased, and remain in the treasury). May be all or portion of the number of preferred shares authorized. Excludes preferred shares that are classified as debt.  
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  Aggregate share number for all nonredeemable preferred stock (or preferred stock redeemable solely at the option of the issuer) held by stockholders. Does not include preferred shares that have been repurchased..  
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  The maximum risk-free interest rate assumption that is used in valuing an option on its own shares  
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  The minimum risk-free interest rate assumption that is used in valuing an option on its own shares.  
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  The entire disclosure for significant events or transactions that occurred after the balance sheet date through the date the financial statements were issued or the date the financial statements were available to be issued. Examples include: the sale of a capital stock issue, purchase of a business, settlement of litigation, catastrophic loss, significant foreign exchange rate changes, loans to insiders or affiliates, and transactions not in the ordinary course of business.  
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  The Company authorized shares of Preferred A stock  
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  The Company authorized shares of Preferred B stock  
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  The lease calls for monthly payments  
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  Various individuals purchased shares of common stock  
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  The type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word "Other".  
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  A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.  
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  Indicate number of shares or other units outstanding of each of registrant's classes of capital or common stock or other ownership interests, if and as stated on cover of related periodic report. Where multiple classes or units exist define each class/interest by adding class of stock items such as Common Class A [Member], Common Class B [Member] or Partnership Interest [Member] onto the Instrument [Domain] of the Entity Listings, Instrument.  
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  The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.  
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  Indicate "Yes" or "No" if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  
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  Carrying amount as of the balance sheet date, net of allowance for doubtful accounts, of account and note receivables due from other than related parties.  
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  Sum of the carrying values as of the balance sheet date of obligations incurred through that date, including liabilities incurred and payable to vendors for goods and services received, taxes, interest, rent and utilities, compensation costs, payroll taxes and fringe benefits (other than pension and postretirement obligations), contractual rights and obligations, and statutory obligations.  
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  Carrying value as of the balance sheet date of obligations incurred and payable, pertaining to costs that are statutory in nature, are incurred on contractual obligations, or accumulate over time and for which invoices have not yet been received or will not be rendered. Examples include taxes, interest, rent and utilities. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).  
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  Excess of issue price over par or stated value of the entity's capital stock and amounts received from other transactions involving the entity's stock or stockholders. Includes adjustments to additional paid in capital. Some examples of such adjustments include recording the issuance of debt with a beneficial conversion feature and certain tax consequences of equity instruments awarded to employees. Use this element for the aggregate amount of additional paid-in capital associated with common and preferred stock. For additional paid-in capital associated with only common stock, use the element additional paid in capital, common stock. For additional paid-in capital associated with only preferred stock, use the element additional paid in capital, preferred stock.  
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  Amount of noncash expense included in interest expense to amortize debt discount and premium associated with the related debt instruments. Excludes amortization of financing costs. Alternate captions include noncash interest expense.  
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  Sum of the carrying amounts as of the balance sheet date of all assets that are expected to be realized in cash, sold, or consumed within one year (or the normal operating cycle, if longer). Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.  
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  Sum of the carrying amounts as of the balance sheet date of all assets that are expected to be realized in cash, sold or consumed after one year or beyond the normal operating cycle, if longer.  
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  The entire disclosure for the business description and accounting policies concepts. Business description describes the nature and type of organization including but not limited to organizational structure as may be applicable to holding companies, parent and subsidiary relationships, business divisions, business units, business segments, affiliates and information about significant ownership of the reporting entity. Accounting policies describe all significant accounting policies of the reporting entity.  
us-gaap:BusinessDescriptionAndBasisOfPresentationTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for the business description and basis of presentation concepts. Business description describes the nature and type of organization including but not limited to organizational structure as may be applicable to holding companies, parent and subsidiary relationships, business divisions, business units, business segments, affiliates and information about significant ownership of the reporting entity. Basis of presentation describes the underlying basis used to prepare the financial statements (for example, US Generally Accepted Accounting Principles, Other Comprehensive Basis of Accounting, IFRS).  
us-gaap:Cash xbrli:monetaryItemType  Instant  Debit   
  Amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Excludes cash and cash equivalents within disposal group and discontinued operation.  
us-gaap:CashAndCashEquivalentsPeriodIncreaseDecrease xbrli:monetaryItemType  Duration  Debit   
  Amount of increase (decrease) in cash and cash equivalents. Cash and cash equivalents are the amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Also includes short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Includes effect from exchange rate changes.  
us-gaap:CashAndCashEquivalentsPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for cash and cash equivalents, including the policy for determining which items are treated as cash equivalents. Other information that may be disclosed includes (1) the nature of any restrictions on the entity's use of its cash and cash equivalents, (2) whether the entity's cash and cash equivalents are insured or expose the entity to credit risk, (3) the classification of any negative balance accounts (overdrafts), and (4) the carrying basis of cash equivalents (for example, at cost) and whether the carrying amount of cash equivalents approximates fair value.  
us-gaap:CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract xbrli:stringItemType  Duration     
   
us-gaap:CommitmentsAndContingenciesDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for commitments and contingencies.  
us-gaap:CommonStockParOrStatedValuePerShare num:perShareItemType  Instant     
  Face amount or stated value per share of common stock.  
us-gaap:CommonStockSharesAuthorized xbrli:sharesItemType  Instant     
  The maximum number of common shares permitted to be issued by an entity's charter and bylaws.  
us-gaap:CommonStockSharesIssued xbrli:sharesItemType  Instant     
  Total number of common shares of an entity that have been sold or granted to shareholders (includes common shares that were issued, repurchased and remain in the treasury). These shares represent capital invested by the firm's shareholders and owners, and may be all or only a portion of the number of shares authorized. Shares issued include shares outstanding and shares held in the treasury.  
us-gaap:CommonStockSharesOutstanding xbrli:sharesItemType  Instant     
  Number of shares of common stock outstanding. Common stock represent the ownership interest in a corporation.  
us-gaap:CommonStockValue xbrli:monetaryItemType  Instant  Credit   
  Aggregate par or stated value of issued nonredeemable common stock (or common stock redeemable solely at the option of the issuer). This item includes treasury stock repurchased by the entity. Note: elements for number of nonredeemable common shares, par value and other disclosure concepts are in another section within stockholders' equity.  
us-gaap:ConcentrationRiskDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for any concentrations existing at the date of the financial statements that make an entity vulnerable to a reasonably possible, near-term, severe impact. This disclosure informs financial statement users about the general nature of the risk associated with the concentration, and may indicate the percentage of concentration risk as of the balance sheet date.  
us-gaap:ConvertibleNotesPayableCurrent xbrli:monetaryItemType  Instant  Credit   
  Carrying value as of the balance sheet date of the portion of long-term debt due within one year or the operating cycle if longer identified as Convertible Notes Payable. Convertible Notes Payable is a written promise to pay a note which can be exchanged for a specified amount of another, related security, at the option of the issuer and the holder.  
us-gaap:CostMethodInvestmentsDescriptionTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for investments accounted for under the cost-method. The carrying amount of such investments may be adjusted, for example, distributions in excess of cost (return of capital) or for other-than-temporary impairments. The cost method and lower-of-cost or market, an adaptation of the cost method, is generally followed for most investments in noncontrolled corporations, in some corporate joint ventures, and to a lesser extent in unconsolidated subsidiaries in which the entity does not have the ability to exercise significant influence.  
us-gaap:CostOfGoodsSold xbrli:monetaryItemType  Duration  Debit   
  Total costs related to goods produced and sold during the reporting period.  
us-gaap:DebtDisclosureAbstract xbrli:stringItemType  Duration     
   
us-gaap:DebtDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.  
us-gaap:DebtPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy related to debt. Includes, but is not limited to, debt issuance costs, the effects of refinancings, method of amortizing debt issuance costs and original issue discount, and classifications of debt.  
us-gaap:DeferredRevenue xbrli:monetaryItemType  Instant  Credit   
  Amount of deferred revenue as of balance sheet date. Deferred revenue represents collections of cash or other assets related to a revenue producing activity for which revenue has not yet been recognized. Generally, an entity records deferred revenue when it receives consideration from a customer before achieving certain criteria that must be met for revenue to be recognized in conformity with GAAP.  
us-gaap:Depreciation xbrli:monetaryItemType  Duration  Debit   
  The amount of expense recognized in the current period that reflects the allocation of the cost of tangible assets over the assets' useful lives. Includes production and non-production related depreciation.  
us-gaap:DerivativeLiabilities xbrli:monetaryItemType  Instant  Credit   
  Fair value, after the effects of master netting arrangements, of a financial liability or contract with one or more underlyings, notional amount or payment provision or both, and the contract can be net settled by means outside the contract or delivery of an asset. Includes liabilities not subject to a master netting arrangement and not elected to be offset.  
us-gaap:DiscontinuedOperationProvisionForLossGainOnDisposalBeforeIncomeTax xbrli:monetaryItemType  Duration  Debit   
  Amount before tax of (gain) loss recognized for the (reversal of write-down) write-down to fair value, less cost to sell, of a discontinued operation.  
us-gaap:DividendsSharebasedCompensationStock xbrli:monetaryItemType  Duration  Debit   
  Amount of paid and unpaid stock dividends declared and applicable to holders of share-based compensation, for example, but not limited to, non-vested shares, stock options, or restricted stock units.  
us-gaap:EarningsPerShareBasicAndDiluted num:perShareItemType  Duration     
  The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.  
us-gaap:ExtendedProductWarrantyAccrualWarrantiesIssued xbrli:monetaryItemType  Duration  Credit   
  Amount of increase in the extended product warranty accrual from warranties issued. Excludes standard product warranties.  
us-gaap:GainLossOnDispositionOfAssets xbrli:monetaryItemType  Duration  Credit   
  Amount of gain (loss) on sale or disposal of property, plant and equipment assets, excluding oil and gas property and timber property.  
us-gaap:GainLossOnSaleOfDerivatives xbrli:monetaryItemType  Duration  Credit   
  The difference between the book value and the sale price of options, swaps, futures, forward contracts, and other derivative instruments. This element refers to the gain (loss) included in earnings.  
us-gaap:GeneralAndAdministrativeExpense xbrli:monetaryItemType  Duration  Debit   
  The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line.  
us-gaap:GrossProfit xbrli:monetaryItemType  Duration  Credit   
  Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity.  
us-gaap:ImpairmentOrDisposalOfLongLivedAssetsPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for recognizing and measuring the impairment of long-lived assets. An entity also may disclose its accounting policy for long-lived assets to be sold. This policy excludes goodwill and intangible assets.  
us-gaap:IncomeStatementAbstract xbrli:stringItemType  Duration     
   
us-gaap:IncomeTaxDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.  
us-gaap:IncomeTaxExpenseBenefit xbrli:monetaryItemType  Duration  Debit   
  Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.  
us-gaap:IncomeTaxPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for income taxes, which may include its accounting policies for recognizing and measuring deferred tax assets and liabilities and related valuation allowances, recognizing investment tax credits, operating loss carryforwards, tax credit carryforwards, and other carryforwards, methodologies for determining its effective income tax rate and the characterization of interest and penalties in the financial statements.  
us-gaap:IncreaseDecreaseInAccountsPayable xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the reporting period in the aggregate amount of liabilities incurred (and for which invoices have typically been received) and payable to vendors for goods and services received that are used in an entity's business.  
us-gaap:IncreaseDecreaseInAccountsReceivable xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the reporting period in amount due within one year (or one business cycle) from customers for the credit sale of goods and services.  
us-gaap:IncreaseDecreaseInCollateralHeldUnderSecuritiesLending xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the period in the carrying amount of assets, which may include but are not limited to cash and investments, received as collateral pertaining to securities loaned to a counterparty to the transaction. Includes the change during the period in any unrealized gain or loss on such investments.  
us-gaap:IncreaseDecreaseInDeferredRevenue xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the reporting period, excluding the portion taken into income, in the liability reflecting revenue yet to be earned for which cash or other forms of consideration was received or recorded as a receivable.  
us-gaap:IncreaseDecreaseInDeposits xbrli:monetaryItemType  Duration  Debit   
  The net cash inflow or outflow for the increase (decrease) in the beginning and end of period deposits balances.  
us-gaap:IncreaseDecreaseInDerivativeLiabilities xbrli:monetaryItemType  Duration  Debit   
  The increase (decrease) during the period in the carrying value of derivative instruments reported as liabilities that are due to be disposed of within one year (or the normal operating cycle, if longer).  
us-gaap:IncreaseDecreaseInInventories xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the reporting period in the aggregate value of all inventory held by the reporting entity, associated with underlying transactions that are classified as operating activities.  
us-gaap:IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract xbrli:stringItemType  Duration     
   
us-gaap:IncreaseDecreaseInPrepaidExpense xbrli:monetaryItemType  Duration  Credit   
  The increase (decrease) during the reporting period in the amount of outstanding money paid in advance for goods or services that bring economic benefits for future periods.  
us-gaap:InterestExpense xbrli:monetaryItemType  Duration  Debit   
  Amount of the cost of borrowed funds accounted for as interest expense.  
us-gaap:InventoryDisclosureAbstract xbrli:stringItemType  Duration     
   
us-gaap:InventoryDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for inventory. Includes, but is not limited to, the basis of stating inventory, the method of determining inventory cost, the classes of inventory, and the nature of the cost elements included in inventory.  
us-gaap:InventoryNet xbrli:monetaryItemType  Instant  Debit   
  Amount after valuation and LIFO reserves of inventory expected to be sold, or consumed within one year or operating cycle, if longer.  
us-gaap:InventoryPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of inventory accounting policy for inventory classes, including, but not limited to, basis for determining inventory amounts, methods by which amounts are added and removed from inventory classes, loss recognition on impairment of inventories, and situations in which inventories are stated above cost.  
us-gaap:InvestmentHoldingsScheduleOfInvestmentsTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of data and information required in the supplementary schedule applicable to management investment companies listing holdings of unaffiliated investments.  
us-gaap:LiabilitiesAndStockholdersEquity xbrli:monetaryItemType  Instant  Credit   
  Amount of liabilities and equity items, including the portion of equity attributable to noncontrolling interests, if any.  
us-gaap:LiabilitiesCurrent xbrli:monetaryItemType  Instant  Credit   
  Total obligations incurred as part of normal operations that are expected to be paid during the following twelve months or within one business cycle, if longer.  
us-gaap:LiabilitiesCurrentAbstract xbrli:stringItemType  Duration     
   
us-gaap:LiquidationBasisOfAccountingTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for the liquidation basis of accounting.  
us-gaap:LongTermDebtTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for long-term debt.  
us-gaap:MarketingAndAdvertisingExpense xbrli:monetaryItemType  Duration  Debit   
  The total expense recognized in the period for promotion, public relations, and brand or product advertising.  
us-gaap:NetCashProvidedByUsedInContinuingOperations xbrli:monetaryItemType  Duration     
  The increase (decrease) in cash associated with the entity's continuing operating, investing, and financing activities. While for technical reasons this element has no balance attribute, the default assumption is a debit balance consistent with its label.  
us-gaap:NetCashProvidedByUsedInFinancingActivities xbrli:monetaryItemType  Duration  Debit   
  Amount of cash inflow (outflow) from financing activities, including discontinued operations. Financing activity cash flows include obtaining resources from owners and providing them with a return on, and a return of, their investment; borrowing money and repaying amounts borrowed, or settling the obligation; and obtaining and paying for other resources obtained from creditors on long-term credit.  
us-gaap:NetCashProvidedByUsedInFinancingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:NetCashProvidedByUsedInInvestingActivities xbrli:monetaryItemType  Duration  Debit   
  Amount of cash inflow (outflow) from investing activities, including discontinued operations. Investing activity cash flows include making and collecting loans and acquiring and disposing of debt or equity instruments and property, plant, and equipment and other productive assets.  
us-gaap:NetCashProvidedByUsedInInvestingActivitiesAbstract xbrli:stringItemType  Duration     
   
us-gaap:NetInvestmentIncome xbrli:monetaryItemType  Duration  Credit   
  Amount, after investment expense, of income earned from investments in securities and real estate. Includes, but is not limited to, real estate investment, policy loans, dividends, and interest. Excludes realized gain (loss) on investments.  
us-gaap:NewAccountingPronouncementsPolicyPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy pertaining to new accounting pronouncements that may impact the entity's financial reporting. Includes, but is not limited to, quantification of the expected or actual impact.  
us-gaap:NoninterestExpense xbrli:monetaryItemType  Duration  Debit   
  Total aggregate amount of all noninterest expense.  
us-gaap:NonoperatingIncomeExpense xbrli:monetaryItemType  Duration  Credit   
  The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business).  
us-gaap:NotesPayableRelatedPartiesCurrentAndNoncurrent xbrli:monetaryItemType  Instant  Credit   
  The amount for notes payable (written promise to pay), due to related parties.  
us-gaap:NotesPayableRelatedPartiesNoncurrent xbrli:monetaryItemType  Instant  Credit   
  The amount for notes payable (written promise to pay), payable to related parties, which are due after one year (or one business cycle).  
us-gaap:OperatingCostsAndExpenses xbrli:monetaryItemType  Duration  Debit   
  Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Excludes Selling, General and Administrative Expense.  
us-gaap:OperatingExpenses xbrli:monetaryItemType  Duration  Debit   
  Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.  
us-gaap:OperatingExpensesAbstract xbrli:stringItemType  Duration     
   
us-gaap:OperatingIncomeLoss xbrli:monetaryItemType  Duration  Credit   
  The net result for the period of deducting operating expenses from operating revenues.  
us-gaap:OtherAssetImpairmentCharges xbrli:monetaryItemType  Duration  Debit   
  The charge against earnings resulting from the write down of long lived assets other than goodwill due to the difference between the carrying value and lower fair value.  
us-gaap:OtherAssets xbrli:monetaryItemType  Instant  Debit   
  Amount of assets classified as other.  
us-gaap:OtherIncomeAndExpensesAbstract xbrli:stringItemType  Duration     
   
us-gaap:PaymentsToAcquireIntangibleAssets xbrli:monetaryItemType  Duration  Credit   
  The cash outflow to acquire asset without physical form usually arising from contractual or other legal rights, excluding goodwill.  
us-gaap:PaymentsToAcquireMachineryAndEquipment xbrli:monetaryItemType  Duration  Credit   
  The cash outflow for acquisition of machinery and equipment.  
us-gaap:PreferredStockParOrStatedValuePerShare num:perShareItemType  Instant     
  Face amount or stated value per share of preferred stock nonredeemable or redeemable solely at the option of the issuer.  
us-gaap:PreferredStockSharesAuthorized xbrli:sharesItemType  Instant     
  The maximum number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) permitted to be issued by an entity's charter and bylaws.  
us-gaap:PreferredStockSharesIssued xbrli:sharesItemType  Instant     
  Total number of nonredeemable preferred shares (or preferred stock redeemable solely at the option of the issuer) issued to shareholders (includes related preferred shares that were issued, repurchased, and remain in the treasury). May be all or portion of the number of preferred shares authorized. Excludes preferred shares that are classified as debt.  
us-gaap:PreferredStockSharesOutstanding xbrli:sharesItemType  Instant     
  Aggregate share number for all nonredeemable preferred stock (or preferred stock redeemable solely at the option of the issuer) held by stockholders. Does not include preferred shares that have been repurchased.  
us-gaap:PreferredStockValue xbrli:monetaryItemType  Instant  Credit   
  Aggregate par or stated value of issued nonredeemable preferred stock (or preferred stock redeemable solely at the option of the issuer). This item includes treasury stock repurchased by the entity. Note: elements for number of nonredeemable preferred shares, par value and other disclosure concepts are in another section within stockholders' equity.  
us-gaap:PrepaidExpenseCurrentAndNoncurrent xbrli:monetaryItemType  Instant  Debit   
  Carrying amount as of the balance sheet date of expenditures made in advance of when the economic benefit of the cost will be realized, and which will be expensed in future periods with the passage of time or when a triggering event occurs.  
us-gaap:ProceedsFromIssuanceOfCommonStock xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from the additional capital contribution to the entity.  
us-gaap:ProceedsFromIssuanceOfConvertiblePreferredStock xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from issuance of preferred stocks identified as being convertible into another form of financial instrument, typically the entity's common stock.  
us-gaap:ProceedsFromRelatedPartyDebt xbrli:monetaryItemType  Duration  Debit   
  The cash inflow from a long-term borrowing made from related parties where one party can exercise control or significant influence over another party; including affiliates, owners or officers and their immediate families, pension trusts, and so forth. Alternate caption: Proceeds from Advances from Affiliates.  
us-gaap:ProfitLoss xbrli:monetaryItemType  Duration  Credit   
  The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest.  
us-gaap:PropertyPlantAndEquipmentDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for long-lived, physical assets used in the normal conduct of business and not intended for resale. Includes, but is not limited to, accounting policies and methodology, roll forwards, depreciation, depletion and amortization expense, including composite depreciation, accumulated depreciation, depletion and amortization expense, useful lives and method used, income statement disclosures, assets held for sale and public utility disclosures.  
us-gaap:PropertyPlantAndEquipmentNet xbrli:monetaryItemType  Instant  Debit   
  Amount after accumulated depreciation, depletion and amortization of physical assets used in the normal conduct of business to produce goods and services and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, and furniture and fixtures.  
us-gaap:PropertyPlantAndEquipmentPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for long-lived, physical assets used in the normal conduct of business and not intended for resale. Includes, but is not limited to, basis of assets, depreciation and depletion methods used, including composite deprecation, estimated useful lives, capitalization policy, accounting treatment for costs incurred for repairs and maintenance, capitalized interest and the method it is calculated, disposals and impairments.  
us-gaap:ReceivablesPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for trade and other accounts receivable, and finance, loan and lease receivables, including those classified as held for investment and held for sale. This disclosure may include (1) the basis at which such receivables are carried in the entity's statements of financial position (2) how the level of the valuation allowance for receivables is determined (3) when impairments, charge-offs or recoveries are recognized for such receivables (4) the treatment of origination fees and costs, including the amortization method for net deferred fees or costs (5) the treatment of any premiums or discounts or unearned income (6) the entity's income recognition policies for such receivables, including those that are impaired, past due or placed on nonaccrual status and (7) the treatment of foreclosures or repossessions (8) the nature and amount of any guarantees to repurchase receivables.  
us-gaap:RelatedPartyTransactionsDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.  
us-gaap:RepaymentsOfNotesPayable xbrli:monetaryItemType  Duration  Credit   
  The cash outflow for a borrowing supported by a written promise to pay an obligation.  
us-gaap:RepaymentsOfRelatedPartyDebt xbrli:monetaryItemType  Duration  Credit   
  The cash outflow for the payment of a long-term borrowing made from a related party where one party can exercise control or significant influence over another party; including affiliates, owners or officers and their immediate families, pension trusts, and so forth. Alternate caption: Payments for Advances from Affiliates.  
us-gaap:RetainedEarningsAccumulatedDeficit xbrli:monetaryItemType  Instant  Credit   
  The cumulative amount of the reporting entity's undistributed earnings or deficit.  
us-gaap:RevenueRecognitionPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for revenue recognition. If the entity has different policies for different types of revenue transactions, the policy for each material type of transaction is generally disclosed. If a sales transaction has multiple element arrangements (for example, delivery of multiple products, services or the rights to use assets) the disclosure may indicate the accounting policy for each unit of accounting as well as how units of accounting are determined and valued. The disclosure may encompass important judgment as to appropriateness of principles related to recognition of revenue. The disclosure also may indicate the entity's treatment of any unearned or deferred revenue that arises from the transaction.  
us-gaap:SalesRevenueNet xbrli:monetaryItemType  Duration  Credit   
  Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.  
us-gaap:ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock nonnum:textBlockItemType  Duration     
  Tabular disclosure of the components of net deferred tax asset or liability recognized in an entity's statement of financial position, including the following: the total of all deferred tax liabilities, the total of all deferred tax assets, the total valuation allowance recognized for deferred tax assets.  
us-gaap:ScheduleOfInvestmentsAbstract xbrli:stringItemType  Duration     
   
us-gaap:SeriesDPreferredStockMember nonnum:domainItemType  Duration     
  Outstanding nonredeemable series D preferred stock or outstanding series D preferred stock. Classified within stockholders' equity if nonredeemable or redeemable solely at the option of the issuer. Classified within temporary equity if redemption is outside the control of the issuer.  
us-gaap:StatementOfCashFlowsAbstract xbrli:stringItemType  Duration     
   
us-gaap:StatementOfFinancialPositionAbstract xbrli:stringItemType  Duration     
   
us-gaap:StockTransactionsParentheticalDisclosuresAbstract xbrli:stringItemType  Duration     
   
us-gaap:StockholdersEquity xbrli:monetaryItemType  Instant  Credit   
  Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which are attributable to the parent. The amount of the economic entity's stockholders' equity attributable to the parent excludes the amount of stockholders' equity which is allocable to that ownership interest in subsidiary equity which is not attributable to the parent (noncontrolling interest, minority interest). This excludes temporary equity and is sometimes called permanent equity.  
us-gaap:StockholdersEquityNoteDisclosureTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.  
us-gaap:StockholdersEquityNoteRedeemablePreferredStockIssuePolicy nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for redeemable preferred stock issued. This disclosure may include the accounting treatment for the difference, if there is any, between the carrying value and redemption amount. For example, describe whether the issuer accretes changes in the redemption value.  
us-gaap:StockholdersEquityPolicyTextBlock nonnum:textBlockItemType  Duration     
  Disclosure of accounting policy for its capital stock transactions, including dividends and accumulated other comprehensive income.  
us-gaap:SubsequentEventsTextBlock nonnum:textBlockItemType  Duration     
  The entire disclosure for significant events or transactions that occurred after the balance sheet date through the date the financial statements were issued or the date the financial statements were available to be issued. Examples include: the sale of a capital stock issue, purchase of a business, settlement of litigation, catastrophic loss, significant foreign exchange rate changes, loans to insiders or affiliates, and transactions not in the ordinary course of business.  
us-gaap:WeightedAverageNumberOfShareOutstandingBasicAndDiluted xbrli:sharesItemType  Duration     
  Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS).  
Total Elements   336
Total Non-Abstract Elements   284
Total Extension Elements   197
Percent Extended   58%
Percent Extended (excluding abstracts)   58%
Total Facts   347
(End Elements)